We support the transformation of processes, bringing businesses to a new level of development and scale with the help of IT.
The market of e-commerce, marketplaces and ecosystems is growing every year. To develop a digital business today it’s not enough to have clear sales processes and a perfect customer service. To meet customers’ expectations, businesses have to offer more services, to open new lines of business and to transform internal processes on a larger scale. Flawless supply chain, transparent finances, perfect inventory and procurement management, clear communication, advanced analytics – these are necessary ingredients for a success in marketplaces and e-commerce.
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Technologies and trends are changing. What should we pay attention to?
More than half of purchases are made from mobile devices. Not only your website becomes a showcase, but also your social networks and messengers. More important becomes seamless user experience: errors-free identification of “your” customer, accurate recommendations based on user profiles and comfortable conditions in any communication channel.
The monopoly of retail is over. Manufacturers enter the direct sales market. Large companies refuse more and more to work with marketplaces or retail businesses and develop their own sales channels. This gives them a total control over the distribution channel, a direct access to customers, new promotion and communication tools and opportunities to build loyalty and grow the customer base.
More online retailers build up darkstores to increase picking accuracy and to minimize delivery time. The efficiency of this format is clear. You just have to decide whether to create it on the basis of an existing supermarkets or to open a darkstore on its own.
To have a good assortment or unique offers is not enough. Customers expect much more from an online platform. Friendly interfaces, a transparent process from selection to checkout, fast support and delivery on time - this affects the purchasing decision no less than the product itself.
How to create the strategy of entering an online market? How to avoid mistakes, choosing communication channels? How to design the perfect UX? These questions are relevant both for IT professionals and online sellers.
We can automate a lot of operations: from fulfillment to user support. Robotization and automation do not stand still: an auto-trolley can load goods onto an assembly line and a chat bot can answer customer’s questions.
It is impossible to imagine e-commerce without collecting data. Analytics is used to improve marketplaces: to improve resiliency and customer journey and to respond to consumer’s needs. The constant aggregation of data from third-party sources allow to generate recommendations that get to the heart of customers.
Solutions navigator for e-commerce, marketplaces and ecosystems
